Customer contact is not automatically disqualifying, but its nature and place in the overall role matter. Primarily doing sales or delivery is different from managing or directing those functions.
Explain what each contact accomplishes
Choose genuine examples of strategic decisions and routine tasks, and identify who handles follow-through. Do not label every interaction executive because the customer is important. Connect the proposed US responsibilities to the applicable managerial or executive standard, supported by the organization’s actual resources.
Multiple sites help only if the transferee is chiefly setting policy, approving budgets, directing subordinate managers or professional staff there, or managing an essential function at a senior level with discretion, rather than personally covering the floor. Personnel management rests on supervising and controlling professional or supervisory staff; function management rests on managing an essential function at a senior level, which can fit a family business where the person owns purchasing, credit or service delivery without a large team beneath them. Supervising professional employees supports the showing, while a first-line supervisor of routine work does not qualify merely by holding a supervisory title, and the classification looks at whether the applicant manages an organisation, department, subdivision, function, or component.